Big Bird: Why Fast Food Companies Are Suddenly In Love With Chicken

Big Bird: Why Fast Food Companies Are Suddenly In Love With Chicken
Talk about a comeback. For years, a roast chicken was the quintessential Sunday dinner, and Depression-era political campaigns invoked the phrase “a chicken in every pot” to symbolize economic prosperity. But in the ensuing decades, chicken’s cache faded as it became the also-ran protein in the fast food universe: It was chopped up into nuggets or chucked onto Caesar salads without a second thought.

Today, the tide has turned. Chicken was branded a “menu newsmaker” by the keynote speaker at a food industry conference last week, and a look at drive-through menus verifies that the humble bird is back in the spotlight with some fancy new accessories. Fast-food burger chains can’t add upscale chicken items to their menus fast enough, while chicken-centric brands are doubling down on gourmet-style offerings.

Restaurant foods for takeout, catering, business meetings, team lunches, conferences, and sporting events.


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