U.S. Hispanics Define Nutrition in Terms of Quality and Quantity and Perceive Healthy Foods as Less Tasty, Reports NPD
U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to The NPD Group, a leading market research company. Filling and eating everything on-a-plate conveys that a person “eats well” and a nutritious meal was served, which is a symbol of good health...
U.S. Hispanics’ pride in their cooking, emphasis on traditional flavors and ensuring the food they feed their families is nutritious, shapes perceptions that healthy foods aren’t as tasty or as nutritious, according to NPD’s [It’s Mealtime with U.S. Hispanics]report. Forty-six percent of Spanish-language dominant Hispanics feel that almost everything that is very good for you doesn’t taste very good.
Restaurant foods for takeout, catering, business meetings, team lunches, conferences, and sporting events.